You might have heard recently that the Welsh government has been taking steps to get E-cigs ‘under control’ in Wales. They attempted to ban E-cigs in public places, but have thus-far failed to do so.
But, ironically, they may have actually figured out how to make E-cigs much less enjoyable.
They are banning flavours.
Yes, this is true – it’s not a prank or a joke. Here’s the official statement from Public Health Wales.
“Confectionary-like flavours of e-liquid should not be permitted, in order to reduce the appeal of vaping to children and young people.”
According to a spokesperson from Public Health England, it was said that ‘only children’ enjoy sweet flavoured E-liquids – and that the flavours were obviously designed with the intent to market the devices and the liquids to children.
This is obviously a stretch. In fact, it’s more than a stretch – it’s downright ridiculous to those of us who understand vaping and the ideology behind it. We obviously disagree with this completely… but just for the sake of the argument, we are going to share a few thoughts on why we believe that such a ban is not only unnecessary, but also on how it could also cause more harm than good.
Argument Number One… Fruity and Sweet Flavours Appeal To Ex-Smokers Too
Believe it or not, fruity and sweet e-liquid blends carry a lot of appeal for ex-smokers. They taste good, and they help people who used to smoke to move even further away from the idea of smoking as it pertains to cigarettes.
They also help to establish vaping as its own habit… separate from smoking and something unique in itself. Without flavours, far more people may just stick to smoking.
Argument Number Two… Fruity and Sweet Flavours Were Not Designed To Market E-cigs To Children
No E-cig companies in the UK make it their policy to sell to underage users. E-cig websites and businesses alike, as well as all of the prominent vaping associations, support the ’18 and over’ rule for vaping. Nobody wants to sell vaping products to kids or children. Nobody wants to see children getting addicted to nicotine. Nobody wants to see younger vapers using the devices behind their parents’ backs.
The idea that these types of flavours were designed specifically for children and minors is quite outlandish, to put it lightly.
Argument Number Three… Fruity And Sweet E-Liquids May Increase The Odds That Smokers Will Be Able To Successfully Switch To E-Cigs
Vaping is definitely a bit different than smoking. It’s also a bit more expensive to get started with. These are both disadvantages that can cause smokers to continue to smoke instead of switching over.
So what does vaping have to offer over cigarettes? Well, vaping is up to 95% less harmful than cigarette smoking. It’s also less expensive in the long run, and can provide an alternative nicotine delivery system that can help smokers to quit.
But it also offers a larger, more diverse array of flavours – which make it its own unique experience. This diversity is part of what has made vaping so successful. One day, someone is smoking cigarettes that they don’t even like, just because they are addicted to nicotine. The next, they’re vaping on a fruity, sweet E-liquid blend that they love, while also getting their nicotine at the same time.
This allows them to kick smoking, because they’re not even missing out on anything by switching!
Hopefully, the Welsh Assembly will change its viewpoint on vaping. The vaping industry has done a lot of good things for Wales. It has provided jobs and revenue – despite the challenges that vaping has thus-far endured.
And this, unfortunately, just seems to be another roadblock in the way. Will the vaping industry be able to get past it? It’s impossible to know for sure at this point. Hopefully things will work out to negate this rather extreme ruling – but only time will tell, so we’re eager to get some more updates and clarification from Public Health of Wales.
Have you got an opinion? We’d love to hear it.