Prior to the #LincsBlogMeet, I had really only heard about Benefit, though by the time the event took place, I’d actually treated myself to some “They’re Real” mascara. I am a huge fan, of both their look and style – something about their branding, colours and look, just makes me want to buy. In fact, just this week I’ve treated myself to some “They’re Real” push-up liner.
While there are lots of other Benefit products I would like to try, sadly money – saving for holidays and Christmas, is definitely a factor that stops me buying any. However I’ve been really impressed with the few things I’ve tried so far.
Benefit have a “Benefesto” (basically their manifesto). It’s all about loving life, feeling glam, laughing lots and feeling good. I honestly feel like this is the vibe I get from their products and site. Jean and Jane Ford – two sisters – started off the company, in 1976 in San Francisco. Their mantra was “make up doesn’t have to be serious to look good”. The company developed, expanded and became international. In 2008, Jean’s daughters – Maggie and Annie, joined the “sisterhood”. Benefit has gone from strength to strength, winning numerous awards for their products, including some from Elle and Cosmopolitan.